Heel pain underneath the foot or Plantar Fasciitis was previously something mature adults suffered with. However, due to the craze of forefoot running (toe - running), we see an explosion of heel pain in the young to younger adults.
This condition, known as Plantar Fasciitis (inflammation of the fascia) is genuinely spanning age groups and different sexes.
The band known as the Plantar Fascia starts at the heel and fans out to the toes. The band gets repetitive yanking from forefoot running/ wearing heels (excessive time on toes) or flattening arches.
These poor foot functions lead to inflammation. The overstressed and now inflamed band has an instinctive reaction to thicken (this happens typically overnight).
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